How to Start Your Own Fitness Channel
Creating, developing, and producing your own fitness channel is an exciting and fun journey. For starters, it’s a good way to motivate yourself to workout much more consistently. It can also be a great excuse to start your own ‘40 Days of Positive Posting’, inspiring others to pick up healthier habits. Whatever your reasons or motivations, starting your own fitness channel is actually not that hard to do.
Pick your niche or concept
If you’re already looking up ways to start your own channel or vlog, you’re probably already throwing around some ideas in your head about what you want to do. It can be easier to narrow down those ideas and pick out the best ones when you check out what some of the most successful and prominent fitness channels are up to. For instance, if you’re interested in Pilates, what can you do to differentiate yourself from Blogilates and the many other Pilates
-focused channels out there? Would it help to set your workouts to music like what The Fitness Marshall does? The reality is that there are already tons of other fitness channels and vlogs out there. And studying their moves can help you to stand out.
Invest in the right tools
Nowadays, even somewhat outdated iPhones are good enough for shooting and even editing videos for your planned fitness channel. But if you have the budget for better equipment, you can significantly increase the quality of your output and attract much more viewers. The good news is that there’s definitely no shortage of videography equipment out there. Adorama’s selection of video equipment showcases the wide range of professional video cameras, compact camcorders, lenses, lights, and filming accessories available to the modern videographer. Whatever your budget, there’s a video setup that’s right for your channel. Meanwhile, CBS 19’s list of mic and other audio equipment shows the different affordable pro-level microphones aimed at the gaming and streaming market. Any of the listed mics can also be highly useful for ensuring crisp audio on your fitness channel. Ensuring that your raw video and audio are crisp and clear will make editing easier, and can make your videos all the more watchable and shareable.
Don’t be afraid to get creative
Experiment with different shooting angles that can reinforce what you want to teach or show to your target audience. Try out different kinds of lighting to see which angles, brightness, and colors work best for your poses and movements. You can also use this opportunity to model different workout outfits. Take your channel to different locations for a varied look and feel throughout episodes. When you’re competing with hundreds of already successful and fledgling fitness channels, a little creativity can go a long way in finding your audience and establishing your niche.
Do your best to be a positive online presence
In the age of edited influencer photos, video filters, and like-based vindication, posting or streaming anything online can be a highly effective way of touching people’s lives. How do you want people to react to or interact with your fitness channel? Whether you want to become a TikTok sensation, bag a fitness media or advertising deal, or simply put out great content, it’s your responsibility as a content creator to be aware of how you can affect others. This is why it’s important to develop your content with the perspective of being a positive online presence. Audiences are very good at reading authenticity, and being genuinely positive can significantly help in attracting the right followers to your channel.